|Search engine optimization
can be difficult and confusing. Knowing this we decided to put
together some tips to help you with the process. They cover
everything you need to know about optimizing your web pages
for the search engines quickly and easily.
SEO is an abbreviation for "search engine optimizer."
Many SEOs provide useful services for website owners, from
writing copy to giving advice on site architecture and helping
to find relevant directories to which a site can be submitted.
However, a few unethical SEOs have given the industry a black
eye through their overly aggressive marketing efforts and
their attempts to unfairly manipulate search engine results.
This section of Search Engine Watch (formerly called A Webmaster's
Guide To Search Engines) is primarily for webmasters, site
owners and web marketers. It covers search engine submission,
placement and marketing issues.The objective of Search Engine
Optimization is to increase web visitor counts by ranking
very high in the results of searches using the most appropriate
keywords describing the content of your site.
What people need to know is that search engine optimization,
which is actually the effective utilization of search engines
to draw traffic to a Web site, is an art. It is an ongoing,
continuously evolving, high maintenance process that includes
the customization of a site for better search engine ranking.